Organisational design Essay Example | Topics and Well Written Essays - 500 words

Organisational design - Essay Example this paper is to assess the manner in which the business enterprises manage uncertainty in order to meet its goals and succeed against critical challenges. Herein, it is significant to note that the uncertainty in a business environment can arise in the shape of dealers, retailers, customers etc. Organizations tend to make a list of threats and weaknesses that would come in the way of business operations. Such lists are aligned with the uncertainty to manage complications. In this regard, the phenomenon to understand is complexity within the organization. It merely states the aspect or degree of complexity that a company has to face in a business environment. Business analysts claim that a lot of forces within the business environment act together and result in uncertainty (Daft et al., 2010). The best way to easily manage uncertainty is to allow each force to be evaluated on a single ground. In simpler words, business enterprises need to cater problems simultaneously. It will not only provide solutions to the problems but also avoid a lot of forces to work together and result in uncertainty. The definition of uncertainty itself explains the core function that it plays within the business environment. It is the different areas of the business that would impact the overall profits. At times, companies would not require strategies that are critical in nature because the stability of the environment is also expected since the business forces are in control (Daft et al., 2010). In addition, it is suggested that the company is relying on the elements that are predictable. In a case of uncertainty, the forces that have been trusted for many years tend to take control of the situation. Practically, it is named as the process of working with the reliance. It is important that the actors in the society that are operating with various channels and organizations are to be focused at the first place (Daft et al., 2010). Through the above analysis of the claims, it can be

Personal Statement Example | Topics and Well Written Essays - 1000 words - 8

Personal Statement Example Everything works as per a set order, the analytical skills of an accountant are tested at every stage and the organization to which he is part of, places great confidence on him and he is liable to create a fine-looking picture of the organization based on incontrovertible facts. I would like to be in such a responsible position handling Accounts and Finance in a top organization to start with and after gaining two-three years’ experience would like to establish my consultancy firm in an important commercial center. The position as an auditor to prepare and examine the financial records is also of immense interest to me and as such it is part of my career objective. I have great interest in financial analysis/planning and budget strategy design with full learning commitment. My career goal is to sharpen analytical, strategic and critical thinking skills in day-to-day job while performing accurate financial analysis. Having excelled in Bachelor of Science in Business Administration: Finance, from Southeast Missouri State University- Harrison College of Business, I am well conversant with the following subjects and accounting procedures: Financial Statements, Spreadsheets, Microsoft Excel, Microsoft VBA, Cash Flow Management, Business Valuation, General Ledger, Risk Management, Value Added Analysis, Regulatory Accounting, Trial Balance and P & L Management. As such I am in a position to confidently assert that I own the requisite skills to enable me to apply for the university education to obtain the master degree with major in Accounting. The subjects of Accounting and Finance match well and they are of enormous interest to me. The knowledge of one of them helps to develop the skill of the other. Studying these subjects has led me to greater understanding of various methods and concepts to visualize difficult business issues in a logical manner without getting confused about the

Disparities and Sentencing of African Americans Research Paper

Disparities and Sentencing of African Americans - Research Paper Example Since it is a very much controversial issue, my primary objective will be exploring the all the aspect of so called disparities and sentencing of the African American clan in the white's land and also calculating possibility and to answer the hypothesis that amount of time that this clan get for the same crime as whites. Since this research problem needs an in depth study and it give rise to some insights to the magnitude of the racism I'll formulate such research questions which help me to lead exploring the reality of the problem and if so, to analyze the measurements taken by the authorities against this issue. The questions will be, 1. What is the magnitude of the disparities being faced by African Americans 2. How the sentencing system differs between the African Americans and Caucasians 3. Whether the government has taken any actions against such disparities and sentencing 4. If so, to what extent 5. For how long the African Americans undergo such disparities in future 6. Whether there is any possibility that an African American get same crime as Caucasians 2Chapter 1 Background Since it is highly necessary to gather accurate information for giving an ample scope to my research problem, I will approach autonomous and governmental bodies like Bureau of Justice...Since this research problem needs an in depth study and it give rise to some insights to the magnitude of the racism I'll formulate such research questions which help me to lead exploring the reality of the problem and if so, to analyze the measurements taken by the authorities against this issue. The questions will be, Since it is highly necessary to gather accurate information for giving an ample scope to my research problem, I will approach autonomous and governmental bodies like Bureau of Justice Statistics and National Justice References Services. Collecting data from such bodies will help me to compare sentencing system with regard to Caucasians and African Americans .Further it will help me to assess the magnitude of the disparities occurring against the African Americans. By resorting to all these data I will formulate a time frame to calculate the amount of time the blacks get same crime as Caucasians. If adequate data is not available from these bodies I will approach other governmental bodies such as Federal Justice Statistics. Since the periodicals, Journals, publications etc. enumerate accurate information I will choose best of them.

Social Work Methods Essay Example | Topics and Well Written Essays - 2500 words

Social Work Methods - Essay Example This definition bears a common denominator to most definitions of social casework, definitions which, given by sociologists, do not derive from any traditional social construction, but from a methodology formulated for the sole purpose of reinstating the social situations of particular groups or individuals in a statement by Periman. â€Å"Casework begins with a study phase to clarify the facts of the problem, followed by a diagnosis during which the practitioner analyzes the facts; casework finishes with treatment, during which the practitioner and client attempt to resolve the problem.† Prominent among the applications of social casework theory are those of its Anti-oppressive Practice (AOP). AOP is directed towards the sanitisation and restoration of the society to justice and human dignity, and seeks to eliminate the three recognised forms of oppression; namely, structural, cultural, and personal. Social caseworkers, therefore, take special interest in situations involving any of these three forms, and work conscientiously to address the specific injustices or traditional eccentricities in the situation in hand. Through AOP, they work towards the restoration of the oppressor party or parties to a sense of equity, seek to compensate the oppressed for oppressive damages, and, through enlightenment of both the oppressed and the oppressor about the proprieties and codes that do or should regulate human interrelationship, offer an uplift to societal human relations. â€Å"Anti-oppressive practice entails workers both acknowledging and challenging these three levels of oppression-structural, cultural and personal-in their daily practice. This understanding is incorporated into social work and welfare practice with clients by actively using strategies to bring about change at all three levels.†(Ronnie Egan, Jane Maidment; Allen & Unwin, 2004,

A Schematic Analysis of Medical Coronation Rituals Research Paper

A Schematic Analysis of Medical Coronation Rituals - Research Paper Example Schematic analysis of medieval coronation rituals indicates how powerful these factors are and how aware medical rulers were of the effects they could have. Ritual and symbolic communication have very specific characteristics (Luger, 2003). â€Å"When individual factors of communication are reduced and constitutive conditions changed or distorted, certain consequences for communication ensue...The ritualized element in speech is characterized by restricted individuality, as well as by being the consequence of a specific over-conventionalization† (Lager, 2003). Coronation rituals are a form of ritualistic communication that in a sense brings this to its height: While superficially an individual is gaining tremendous power, in actual fact an institution is being filled. One of the ways that medieval rulers brought to mind schema that would confer legitimacy and power was the connection to Old Testament rulers in imagery (Hedeman, 1991). â€Å"Ceremony and art dealing more speci fically with the king also associated biblical with French kingship. One of the most important ceremonies to do this was the French coronation, versions of which were drafted around 1230 and again around 1250† (Hedeman, 1991, 10).... Men like Moses and Abraham were leaders of men, wise and capable. These schema would bring to mind in the subjects of the Capetians images and feelings of power, wisdom, charisma and strength. â€Å"The changed subject matter and new narrative style in these cycles invested religious history with a "new prescriptive force" to become an example for royal behavior† (Hedeman, 1991, 10). Coronation rituals thus used Old Testament elements. One conclusion that is utterly clear is that the kings had no limit to their audacity. â€Å"After Louis's canonization in 1297, hagiographic programs, frequently presented within a dynastic framework, became more common at court. The presence of a royal saint allowed subsequent rulers such as Philip III or Philip the Fair to glorify the royal house by promoting the cult of their saintly forebear† (Hedeman, 1991, 10). Prior to the beatification of Louis IX, it would be impossible to imagine using New Testament imagery: This would place th e kings on the level of the saints or the Apostles and would be tantamount to blasphemy. But after a canonization, it was possible to use the imagery of the New Testament and of sainthood to give the dynasty an even more blessed touch. But it is not just religious legitimacy and imagery that is deployed. â€Å"Increasingly, courtly commissions emphasized the continuous succession of the three races of French kings, a succession whose length and holiness, confirmed by the sainthood of Louis IX, were the subject of the Grandes Chroniques de France† (Hedeman, 1991, 10). Schema for coronations are not just ways of establishing the power, wisdom and strength of the ruler to the people, but also the ongoing vitality and legitimacy of the institution of the kinghood itself.

Customer Attitudes Toward Bmw Motorcycles Essay Example for Free

Customer Attitudes Toward Bmw Motorcycles Essay This final report is the finish summary version of overall information, knowledge, and data of the marketing research under the area of BMW R1200 GS/GSA motorcycles in UK. The BMW Motorrad under the BMW group has been producing motorcycles since 1923 and has providing a variety range of motorcycle styles (bmwgroup, 2012). In addition, the model of BMW R1200 GS/GSA motorcycles is a major consideration motorcycle in adventure sport style for all bikers in UK as it was named in the top ten model of new motorcycles registration (MCIA, 2011). However, The Motorcycle Industry Association defines Adventure motorcycle as â€Å"These bikes encompass trials which similar in style to Enduro motorcycles but are predominantly designed and capable for on-road use (MCIA, 2012)†. The objective of this research paper is to discover attitudes of UK customers towards the model. To be more specific, the research paper will look into the association between brand images, quality and price perception of the current riders towards this BMW motorcycle model. Moreover, the research paper will explore customer satisfaction and the loyalty of the brand. Additionally, this research paper will determine the outstanding in product value of BMW R1200 GS/GSA that it has over its rivals in the adventure motorcycle segmentation. The paper will first provide background information of conceptual model in brand equity which would provide a basic understanding of how to measure and manage brand equity. Furthermore, the explanation in the model of satisfaction towards loyalty will be discussed. Besides, the hypothesis of the study model will be illustrated. In the next section, the method of conducting online surveys and the utilization of this technique will be discussed. Thirdly, the interpretation from the obtained data will be shown in the finding and analysis section. Finally, the conclusion of the paper will be discussed to sum up the entire research paper including limitations and ethics issues. Literature review In the book, Managing Brand Value (Aaker, 1991) has defined the term of brand equity as the connection of the name and emblems to a set of assets that would increase the value of the company’s products or services. In addition, during the customers buying decision process (McKinsey 1996) has found in his research that brands affect 18 percent of total purchase decisions. Therefore, these can be indicated that branding act as one of the significant factors towards customers purchasing. However, the suggestion from (Keller, 2003) stated that the power of a brand would remain in customers ‘mind together with their perceived experiences and they will learn about the brand over time. Hence, there is the development process of strengthen the brand of a company. The figure (2) illustrates the framework of brand equity from (Keller, 2003). Figure 2 Brand Equity Framework Source: Keller, K (2003). Building, Measuring and Managing Brand Equity. Upper Saddle River, New Jersey: Prentice Hall The framework provides 4 steps that involved in building a strong brand however, the hierarchy of brand equity determine that in order to move up in each level, there is a requirement from the successful of the previous one. The first level, companies have to set up a brand identity which will imply brand silence and would lead customers to aware the brand (Keller, 2003). The next step is to create an appropriated brand meaning involve either performance or imagery that related to the brand (Keller, 2003). Thirdly, it is a significant to response the judgments and feelings (opinion, evaluation and emotional) from the customers to gain brand attitudes in customers point of view (Keller, 2003). Lastly, the companies need to create a brand resonance by trying to minimize the gap between what companies think and what customers think via communication tools that would permeate put the brand into consumers’ mind, resulting in a good relationship with them (Keller, 2003). However, after building the strong brand equity, (Keller, 2003) has claimed that brand loyalty would appear to be one of the benefits to the brand. On the other hand, most companies consider the customers to be one of the significant keys to make the company successful. Therefore, (Erdem Swait, 2004) propose that the determination of successful business in long-term is to deliver the value to customers which related to (Marconi, 2000) suggestion that one of the factors which would make customers to remain loyal over brand is customer satisfaction. However, the American Customer Satisfaction Index (figure 3) will be used to explain the model of customer satisfaction. Figure 3 the American Customer Satisfaction Index (ACSI) Source: (Johnson, Gustafsson, Andreassen, Cha, 2001): The evolution and future of national customer satisfaction index models. (theacsi.org, 2001) explained that customer satisfaction occurs from two driven factors which can affect the satisfaction either directly or going through the perceived value factor (quality relative to the expense). From those two driven factors, the first factor is customer expectation, which is the customer’s anticipation of the quality of the products in both prior consumption experience from consumer and the expectation from company’s product quality deliver. In addition, the second factor is perceived quality which determine by the evaluation of the product’s quality from customer toward the organization. However, the figure shows that there is a negative relationship between customer complaint once they disconfirm with the expectation and customer loyalty. This can be explained as the more satisfied from the customers, there is less chance in the resulted of getting complain from the customers. However, (theacsi.org, 2001) suggests that there is a chance of turning unsatisfied customers to loyalty customers after the compensations have been introduced to them. To conclude, in order to gain customer loyalty, the companies have to deliver the value of the products to meet or exceed customers ‘expectation as loyalty customers are more likely to create repurchase activity. The another related support to the important in loyalty of customers provided by (Reichheld.F.F, 1996) in his book, The Loyalty Effect, in which he stated that in order to bring in a new customer to the company is five times more costly than it is to retain an existing customer. Research Design The early discussion was about satisfying the customers who act as a main player of building the successful businesses as they are involve in many organization’s process. Hence, it is clear that the framework of this research paper is to focus on the importance of satisfying customers as it will create the benefit toward the company in term of brand loyalty. (Gobe, 2001) states that, there is several area of supporting customers into customers’ satisfaction such as price-quality-relation. Furthermore, (Keller, 2003) consider brand attitude in brand equity process to be a drive towards loyalty as well. This research design will be classified as causal research to obtain evidence of cause-and-effect relationships (Malhotra, Birks, Wills, 2012). These ideas made the hypothesis of the study as: H1a: There is a relationship between brand image perception and the level of customer satisfaction for BMW R1200 GS/GSA H1a: There is a relationship between quality perception and the level of customer satisfaction for BMW R1200 GS/GSA H1a: There is a relationship between price perception and the level of customer satisfaction for BMW R1200 GS/GSA H2: There is a relationship of BMW R1200 GS/GSA customers toward purchase loyalty The Figure 4 illustrates the study model involving the relationship between brand attitudes towards customer satisfaction in BMW R1200 GS/GSA and customer satisfaction in BMW R1200 GS/GSA towards brand loyalty. Methodology This research has been utilized quantitative in order to gather data under one particular model of BMW motorcycles, which is R1200GS/GSA. The objective of quantitative is to collect customer’s attitude influence factors relate to each participant perceptions. However, this survey method has introduced a set of questionnaire with 25 closed questions. The period of survey collection was between 10th November and 10th December 2012 through online survey technique under the survey site named Wufoo. The format of online survey included structure scales in a range from 1 to 5 and yes or no questions. The questionnaires have been distributed and upload onto BMW Motorrad Parklane Facebook and UKGSer page. The total respondent is 11 people which specific that have to be BMW R1200 GS/GSA riders. The questionnaires have been mainly divided into 6 sections. The first 3 questions were designed to seek for the top three requirements of participants that they consider before purchasing any adventure motorcycles. In the next section, 3 questions were designed to find the competitive advantage factors and the relative of price-to-quality in perspectives’ view. In the third section, 5 questions were used to determine the customers’ judgment toward the product quality. Moreover, there are a set of 5 questions used in search for customer feeling toward BMW R1200 GS/GSA. In addition, the others 5 questions were used to indicate customer resonance and their potential of creating benefit toward the brand. Finally, 5 questions were used to gain demographic information of respondents. Limitations The limitation of time was the major restrictive as the data collection periods is within 1 week. Furthermore, the difficultly of realizing the actual target population as some of respondents may not own the actual motorcycle in BMW R1200GS/GSA. Additionally, there are no female respondents in all of the returned forms. The scope down of the research topic into a specific model of motorcycle created an obstacle to find the right target of respondents. The post on facebook page has bias of gained non-geographic target group information as there are respondents which are not in UK. Moreover, some of the forums and websites are not currently frequently activated making the posts being used ineffectively. Finally, with the limited number of 10 respondents, resulted in low resources are being used in the evaluation. Ethical considerations The purpose of doing this research paper has been announced and posted on every websites and forums before the actual online-survey. There is a statement state clearly in term of confidentiality that respondents’ information is treated with highly confidentiality. In addition, the questions in the questionnaire under the demographic section have provided an alternative of ‘prefer not to answer’ option to allow the refusing of answering for respondents as they may have an uncomfortable condition. The collected data and information will be used in an education area only; there is no hidden purpose in either businesses or individual organization. Findings The process of gathering data took 4 weeks and there are 72 perspectives viewed of the survey in total. However, there are only 11 entries out of 72 viewed which can be transfer into 15.3% as the conversion rate. The average time per respondent to finish the survey is 3.16 minutes each. However, there is 1 out of 11 responded that is a fault data due to the location of the respondent is outside UK. In the first section, 50% of total responded consider exterior design to be considered the most when they buy an adventure motorcycle, while seat comfort is their second consideration with 40% of total. In addition, they consider bag and storage to be the third choice with 40% of the total. In the next section, 60% of total respondents have agreed that BMW R1200 GS/GSA is worth its price. In addition, 90% of them perceived that this model is more superior to other brands within the same price category. Moreover, the data explained that 70% of respondents perceived the superior fact as this model is the best in handling, while another 30% expressed the fact as the endure motorcycle. The third section is finding of the customers’ judgment toward the product quality with the full score of 5 marks. The best perceived value in quality of the model is safe follow by status symbol, quality product, trustworthy, and lowest is high performance product with the scores of 4.5, 4.2, 4.1, 3.9, and 3.6 points respectively. The data shows the customers’ feeling toward BMW R1200 GS/GSA in the fourth section. It is freedom that customer feel the most with 4.2 while fun is their second perceived with the score of 4 out of 5. The respondents share the third feeling that come in to their mind of excitement and self-respect with 3.9 point, while social approval is the last place in their feeling of 3.8 point. In the Fourth section, the data is used to analyze the customers’ resonance toward the model. However, out of 5, respondents show 4.1 point as they are happy with the model the most, while the fact that they satisfied and willing to refer the model to others share the same scores of 4 point each. Lastly, perspective expressed their love to BMW R1200 GS/GSA only 3.7 point. Finally, the data from the survey shows that all of 10 entries were male which translated into 100%. The average group is between 46-55 years old with the percentage of 80 out of total. Moreover, 50% of the total earns their income more than  £50,001 yearly while 40% of them earn the average between  £25,001-  £50,000 yearly. Moreover, 70% of respondents married and which left remaining 30% of them as single. Finally, the education fact shows that 50% of the total respondents graduated their highest education in high school while other 40% and 10% are undergraduates and master level respectively. Conclusion According to the study, exterior design consider to be the most important to customers when they buy as it’s related to social approval most customers agree that BMW R1200 GS/GSA give them that feeling. However, BMW is considering this factor as one of the main development processes make the company continuously improve a better look in designing along with new technologies attached to their bikes. Moreover, the seat comfort and storage is considered to be significant to all adventure riders. Due to a long distance in riding their motorbikes, they require a suitable seat to support their physical body and space to storage their goods. Results also show that BMW R1200 GS/GSA has the competitive advantage over the rival in the same category as customers perceived that the model has the best balance in control. On the other hand, only 60% of customers perceived this model is worth a premium price due to the less agreement that this model is a high performance product. However, customers still satisfied with the product even though, the customers have standard perceived that this motorcycle model is worth to spend money on. Therefore, it can be analyzed that there is less relationship between price and satisfaction. The relationship between product quality and satisfaction can be interpreted as there is a positive relationship between these two factors. The research shows that customers are highly consider BMW R1200 GS/GSA as a safe motorcycle and high quality product. The company has captured the most important need in every rider which is safety, and delivers the value to them clearly which resulted in gaining the satisfactions from value deliver. However, by looking at specifically to individuals that has less satisfaction, it is only the fact that BMW R1200 GS/GSA is not high performance enough for them. In term of brand image, the customers is highly involved with status symbol as the high score of 4.2 point can determine that the company has created brand association and meaning towards customers. Moreover, the company has well delivered the feeling of freedom in this product make a fulfillment in the want of adventure travelers. Therefore, brand image has positive relationship toward satisfaction. Finally, with the high number in people who are happy and satisfied with BMW R1200 GS/GSA related to their willingness to refer this motorcycle model to others. This is can be explained that there is a positive relationship between satisfaction and customers loyalty as loyalty customers would most likely to be influencers in bringing new customers to purchase the product. References Aaker, D (1991). Managing Brand Equity: Capitalizing on the Value of a Brand Name, Free Press, New York, NY Aggarwal, P. (2004). The Effects of Brand Relationship Norms on Comsumer Attitudes and Behaviour. Journal of consumer research, June Court, D., Freeling, A., Leiter, M., Parsons, J. A. (1996). Mckinsey Quarterly: Uncovering the value of brands. Retrieved from http://www.mckinseyquarterly.com/Uncovering_the_value_of_brands_201 Erdem, Tulin, and Swait, Joffre. (2004). Brand Credibility, Brand Consideration and Choices. Journal of consumer research,June Gobe, M. (2001). Emotional Branding. New York, NY: Allworth Press. Keller, K. (2003). Buliding, Measuring, and Managing Brand Equity. Upper Saddle River, New Jersey: Prentice Hall. Kiley, D. (2004). Driven: Inside BMW, the most admired car company in the world. Malhotra, K. N., Birks, F. D., Wills, P. (2012). Marketing Research (4th ed.): An Applied Approach. The Motor Cycle Industry Association (2011). Motorcycle Registration Statistics. Press statistic. Retrieved from http://www.mcia.co.uk/Press-and-Statistics/NewReg_Statistics.aspx We iler, M. (2004). BMW : Exploring Customer Attitudes.

Realist and Constructivist Approaches to Social Problems

Realist and Constructivist Approaches to Social Problems Critically analyse the way social problems are constructed and prioritised for intervention. Distinguish between the realist and construction approaches to social problems and offer an assessment of their value. Apply the relevant social theory to a contemporary social problem such as prostitution. Outlined below is a critical analysis of the way in which social problems are constructed and prioritised for intervention. This critical analysis will aim to distinguish between the realist and the construction approaches to social problems, going on to assess the value of each approach in turn. Then the social theory deemed to be the most relevant would be applied to a contemporary social problem. The realist approach to social problems is an approach that stresses that there is usually underlying causes of issues or phenomena within modern societies. The realist approach to social problems assumes that such problems have short – term and also long – term causes that are actually found ingrained into the social structures of modern societies.[1] The starting point of the realist approach to social problems stress that the underlying social causes of such problems as crime, illegal drug taking, and prostitution are generally more important over the long – term rather than the sometimes more obvious short –term causes of the phenomena being examined.[2] Advocates of the realist approach to social problems frequently contend that sociologists should always delve deeper into the specific social problems that they are evaluating. The realist approach to social problems implies that sociologists delve deeper to find out the affects of factors such as deprivation, discrimination, prejudices, and also poverty.[3] According to the realist approach to social problems these factors whether own their own, or in various combinations with each other are the real underlying causes of social problems. Therefore in many respects the realist approach to social problems has a great deal in common with the Marxist approach to social problems and all related issues. The main difference being that the Marxist approach to social problems would always contend that class and economic conflicts or developments are the root causes of every social problem.[4] The Construction approach to social problems examines the causes of all such social problems from a different perspective than the realist approach to social problems does. Whereas the realist approach to social problems contends that there are nearly always underlying factors causing these social problems, the Construction approach to social problems does not automatically that to be the case. Thus in contrast to the realist approach to social problems the Construction approach assumes that social problems are specifically constructed and that they could actually have causes that are as straightforward as they appeared to be at first glance.[5] The Construction approach to social problems argues that these problems are often constructed at the same time as the societies that they are found inside, and sometimes constructed after the society in question has already become well established. In the Construction approach to social problems it also often implied that the issues that are deemed to be social problems are classified as such due to the prevailing social and moral values within any given society. What is regarded as a social problem in one society might be regarded as being partly or entirely acceptable in another society.[6] For instance different societies have different attitudes towards issues such as homosexuality and prostitution, with more liberal minded societies perhaps not regarding them as social problems at all. Under the Construction approach to social problems various social issues and whether or not they constitute social problems depends upon the subjective values of prevailing social and moral attitudes.[7] Societies are not always entirely agreed as to which social issues can be regarded as being social problems. The Construction approach to social problems therefore finds it useful to argue that it is the strongest or prevailing social and moral attitudes that construct and prioritise social problems and labels them as such.[8] The best of the approaches to social problems to be used to construct and also to prioritise the social problem or problems being examined would be the realist approach to social problems.[9] The strength of the realist approach to social problems is that it would offer the chance to gain an understanding of the underlying causes of social problems. The realist approach to social problems such as drug taking and prostitution gives more extensive explanations than those provided by the Construction approach to social problems does. [10] The realist approach to social problems offers a deeper insight into the underlying causes of problems like prostitution. To begin with the realist approach to social problems would make the sociologists examining the issue look into all the possible underlying causes of prostitution.[11] When following the realist approach to social problems like prostitution sociologists would evaluate the parts that addiction, alienation, desperation, discrimination, sexuality, and violence played in making the problem better or worse.[12] In other words the realist approach to social problems would contend that prostitution was a social problem that demonstrates the unfair, harsh, violent, and frequently hypocritical ways social problems are formed and also understood are actually common in contemporary modern societies.[13] The realist approach to social problems would contend that prostitution has been around for thousands of years in virtually every society that has ever existed, its most obvious cause being that people will pay for sex, and that other people will exchange sexual services for cash payments. According to the realist approach to social problems prostitution has more underlying causes such as prostitutes selling their bodies to make a living, to pay for drink or drug addictions, and more sinisterly they are physically forced into doing it. Whether or not prostitutes undertake their role freely or are forced into it the realist approach to social problems would nearly always argue that they are being e xploited for the financial gains of others. The realist approach to social problems or at least its advocates would contend that prostitution will probably never go away, and the main aim of society should be to protect prostitutes from exploitation, violence, and sexually transmitted diseases.[14] Therefore to conclude the realist approach to social problems is better than the Construction approach to social problems as it allows sociologists the chance to evaluate social issues and social problems in greater detail. The realist approach to social problems offers a better understanding of the constructing and the prioritising of prostitution as a social problem. Bibliography Abercrombie N, Hill S Turner B S, (2000) The Penguin Dictionary of Sociology 4th edition, Penguin Group, London Abercrombie N, (2004) Sociology, A Short Introduction, Polity, Cambridge Cavadino M Dignan J, (2002) The Penal System An Introduction, Sage Publications Lawson T Heaton T, (1999) Crime and Deviance, MacMillan, Basingstoke 1 Footnotes [1] Abercrombie, Hill Turner B, 2000 p. 326 [2] Abercrombie, 2004 p. 25 [3] Abercrombie, Hill Turner B, 2000 p. 312 [4] Abercrombie, 2004 p. 25 [5] Lawson Heaton, 1999 p. 58 [6] Abercrombie, 2004 p. 25 [7] Lawson Heaton, 1999 p. 58 [8] Abercrombie, Hill Turner B, 2000 p. 326 [9] Lawson Heaton, 1999 p. 176 [10] Cavadino Dignan, 2002 p.53 [11] Abercrombie, 2004 p. 25 [12] Abercrombie, Hill Turner B, 2000 p. 326 [13] Cavadino Dignan, 2002 p.53 [14] Lawson Heaton, 1999 p. 58